The purpose of this campaign was to add engagement to their social media pages, acknowledge recent graduates, and encourage students to work towards the finishing line.
The idea was to create a sense of "coming of age" via frame-by-frame animation and basic tweening techniques. The frame-by-frame animation style was perfect for depicting each graduate's life timeline from childhood to being a graduate on the big stage. This was achieved by the graduates willingly submitting their photos from child to adulthood.
I used Adobe Photoshop to colour correct, compose collages and animate frame by frame. I used Adobe After Effects for basic tweening animations.
In total, I made 6 animations for the social media campaign.
