Project Brief: To create a simple yet distinct logo that reflects the values of the company. The designer must also create a business card design.
Core Values: Building strong relationships with clientele and rising above the competition.
Background: Riser Construction is a company specializing in large to small commercial building projects, residential builds, and high-end architectural builds. With 20+ years of experience, R.C is always looking for new projects and takes great pride in every project they undertake. They are forward thinkers who aim to rise above their competitors.
Client Comment: “We want to be noticed and our identity to reflect the refined projects we are involved in, as well as large commercial projects.” - Riser Construction
Target audience? People who want a house that is like no other.
Competitors? “Building companies trying to do the same with us. We just want to stand out and make a large name for ourselves and showcase our work.” - Riser Construction
Approach: I've created an Identity that provides R.C with their own graphic language. The secondary marks represent the core values of the company. The use of the square shape plays an important role of keeping the branding cohesive whilst symbolising the construction industry and allow for smooth interactive experiences (e.g animations, QR codes). These branding elements are used for stationery, uniforms, installations and many other mediums.
Thank You
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